
Market Insights | Afternoon Coffee Break Part 2
Starbucks Corporation, formed in 1985, has grown to become the world’s leading roaster, marketer, and retailer of speciality coffee. Operating across 86 markets with a global presence of 40 199 stores, Starbucks continues to shape the speciality coffee industry.

Market Insights | Morning Coffee Break Part 1
Coffee starts its journey as a green bean, the unroasted seed of the coffee cherry. These green beans are harvested, processed, and eventually roasted to become the coffee we know and love.

Market Insights | Apple’s Transformation: From Growth Dynamo to Defensive Titan
Apple provides a compelling case study of this phenomenon, transitioning from a cyclical growth hardware company to a quality defensive, services-oriented technology powerhouse over the last decade.

Market Insights | Market Share Dynamics of Energy Drinks
In our previous article on energy drinks, we explored the rise of this drink category in the global liquid refreshment beverage sector. Despite their niche status in the US non-alcoholic and alcoholic beverage markets, energy drinks have secured a 2% market share by volume and 4% by dollar sales.

Research Insights | The Opportunity in Market Dislocation
The efficient market hypothesis posits a world of perfectly informed, rational investors. In this world, stock prices should fully reflect all available information, making it difficult to identify undervalued opportunities.
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