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maxwell + spark

08 November 2023, 04:53 David Evans
min read Guides
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Fairtree Elevant Ventures invests in green energy business maxwell+spark

Fairtree Elevant Ventures has announced its investment into maxwell+spark, a green energy business producing the first commercial battery electric truck refrigeration system in the world, along with a range of lithium-ion batteries for materials handling equipment, as well as industrial static power systems.

Headed by Dr Clinton Bemont, the maxwell+spark team has been creating innovative lithium-ion solutions since 2012. maxwell+spark designs and manufactures lithium-ion systems that empower industrial users to transition away from inefficient, dirty energy to lower-cost, cleaner, intelligent alternatives. maxwell+spark systems replace legacy diesel and lead-acid industrial systems, radically transforming operators’ emissions footprints while also reducing costs.

With the support of Elevant Ventures, maxwell+spark is now launching in Europe. Their initial product line includes lithium-ion battery powered electric systems for refrigerated trucking (reefers), along with lithium-ion electric systems for forklifts. maxwell+spark have now established their European office in the Netherlands, along with an office in South Africa and agents in the US and Australia.

CEO of maxwell+spark, Dr. Clinton Bemont, says, “Our lithium-ion battery-powered electric systems for refrigerated trucking (reefers) are hugely exciting, designed to replace legacy diesel and lead-acid systems and radically transforming the emissions footprint of operators. Replacing just one diesel transport refrigeration system with a lithium-ion battery-powered system over the course of a year in the EU has the equivalent effect on particulate emissions of removing up to 150 cars from the road.”

Continues Belmont, “In 2016, we began investigating the viability of lithium-ion transport refrigeration systems, we built and tested our first prototype in 2017, and in 2018 sold and installed our first Fridge. Li. That first unit will soon have been running for four years while saving ~1.5kg of carbon emissions over every hour of runtime and has shown the lowest maintenance time and costs in the fleet. In terms of energy, our Fridge. Li model saves, on average, ~94% of the running costs versus an equivalent diesel system, with the initial capital outlay being only marginally more in most cases. The exhaustive data that has been collected via our comprehensive and free-to-use telematics system across the rapidly expanding Fridge. Li fleet over the last several years, combined with the practical lessons gained and end-user feedback, leads us to believe that we build the best adapted and most reliable, practical and cost-effective li-ion fridges in the world today. Maxwell and Spark now offer two transport refrigeration ranges, one focused on rigid trucks and the other on trailers, with multiple models and options in each.”

Continues Belmont, “Depending on the charging source, our lithium-ion transport refrigeration systems reduce working carbon emissions by 60-100%. They also reduce the lifetime cost of ownership by 40-60%. Over and above saving customers’ money, the battery delivers superior functional performance using innovative technology, proven in demanding markets with a range of leading global logistics customers.”

Already in high demand, maxwell+spark are scaling up the distribution of its products in Europe and the US, with funding and support provided by Elevant Ventures. With an estimated one million diesel fridges on the roads in Europe alone, the potential for growth is considerable.

Speaking on the partnership, David Evans, Managing Director of Fairtree Elevant Ventures, says that they look forward to supporting maxwell+spark on this journey with their industry-leading technology, transforming cold-chain logistics operations, and eliminating emissions, all while making a positive impact on their customers’ bottom line.

“This is truly an exciting chapter for the business, with a talented team, large customer demand and the ability to make a significant impact,” continues Evans, “and it aligns perfectly with our values of helping to build remarkable, enduring businesses that change the world for the better by using technology, changing consumer behaviours and meeting sustainability demands.”

Three Key Takeways

  • maxwell+spark, supported by Fairtree Elevant Ventures, has developed the world’s first commercial lithium-ion battery-powered electric truck refrigeration system, significantly reducing emissions and cutting operating costs by up to 94% compared to diesel systems.
  • With offices in South Africa and the Netherlands and agents in the US and Australia, maxwell+spark is scaling globally. Their lithium-ion refrigeration systems have proven success, cutting carbon emissions by 60-100%, reducing ownership costs by up to 60%, and gaining adoption from leading global logistics customers.
  • Fairtree Elevant Ventures is investing in maxwell+spark to support its mission of transforming industrial energy usage, aligning with sustainability demands, and building innovative, enduring businesses that positively impact both the environment and customer profitability.

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