
Celebrating five years of the Fairtree Global Equity Prescient Feeder Fund
As we mark the fifth anniversary since the team, process and philosophy of the Fairtree Global Equity Prescient Feeder Fund changed, we reflect on the milestones achieved over the past half-decade.

Market Insights | Franchising Unveilied
Imagine finding a pot of gold at the end of the rainbow; franchising might just be that treasure for capital-intensive companies. Franchising is a business model that has been around for decades, thriving especially in the fast-food sector.

Fairtree Blended Equity Prescient Fund | Understanding the ASISA category changes
Following our previous article on the Fairtree Blended Equity Prescient Fund’s one-year anniversary, we would like to shed light on the recent ASISA category changes and what they mean for you when comparing funds.

Fairtree Blended Equity Prescient Fund | One-year anniversary
We are delighted to celebrate the one-year anniversary of the Fairtree Blended Equity Prescient Fund. This milestone marks the success of our vision to create an integrated solution that delivers consistent, superior returns by integrating local and global investment expertise.

Fairtree Balanced Prescient Fund as an investment solution for multi-asset & building block investors
Today’s market environment presents a number of challenges for investors. Product innovation has lead to increased access to managers with experience managing alternative investment strategies for large institutions.

Market Insights | Afternoon Coffee Break Part 2
Starbucks Corporation, formed in 1985, has grown to become the world’s leading roaster, marketer, and retailer of speciality coffee. Operating across 86 markets with a global presence of 40 199 stores, Starbucks continues to shape the speciality coffee industry.

Market Insights | Morning Coffee Break Part 1
Coffee starts its journey as a green bean, the unroasted seed of the coffee cherry. These green beans are harvested, processed, and eventually roasted to become the coffee we know and love.

Market Insights | Apple’s Transformation: From Growth Dynamo to Defensive Titan
Apple provides a compelling case study of this phenomenon, transitioning from a cyclical growth hardware company to a quality defensive, services-oriented technology powerhouse over the last decade.

Market Insights | Market Share Dynamics of Energy Drinks
In our previous article on energy drinks, we explored the rise of this drink category in the global liquid refreshment beverage sector. Despite their niche status in the US non-alcoholic and alcoholic beverage markets, energy drinks have secured a 2% market share by volume and 4% by dollar sales.

Research Insights | The Opportunity in Market Dislocation
The efficient market hypothesis posits a world of perfectly informed, rational investors. In this world, stock prices should fully reflect all available information, making it difficult to identify undervalued opportunities.

Fairtree Balanced Prescient Fund as an investment solution for multi-asset & building block investors.
The flagship, multi-asset fund solution, the Fairtree Balanced Prescient Fund, has produced stellar inflation-beating returns over the last 5 years and continues to challenge the larger, traditional fund solutions in the popular >R1tn multi-asset fund category.
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