BENEFITS
Benefits
Markets have always had their complexities. Anyone who has been in the business for as long as I have will attest to that. But there’s a new complexity with the explosion of touchpoints and channels, sources of influence, and changes in buying habits and journeys. To cope, the marketing industry has opted to simplify and standardise. Marketing thought leaders advised us simply to: ‘outspend to outcompete’, ‘forget the hard work of finding a point of difference, just be distinctive’. This advice is not incorrect, but it’s an unhelpful oversimplification. The truth is that reach and distinctiveness are not relevance, and relevance is what drives purchase behaviour.
It’s this drive to oversimplify markets and marketing that has held brands back from the rate of growth they’re capable of achieving. The focus on simplification should read ‘shortcut’, or at best ‘incomplete’, and followers will undoubtedly find their marketing outcomes are either budget-hungry or just fail to meet expectation.
Markets have always had their complexities. Anyone who has been in the business for as long as I have will attest to that. But there’s a new complexity with the explosion of touchpoints and channels, sources of influence, and changes in buying habits and journeys. To cope, the marketing industry has opted to simplify and standardise. Marketing thought leaders advised us simply to: ‘outspend to outcompete’, ‘forget the hard work of finding a point of difference, just be distinctive’. This advice is not incorrect, but it’s an unhelpful oversimplification. The truth is that reach and distinctiveness are not relevance, and relevance is what drives purchase behaviour.
It’s this drive to oversimplify markets and marketing that has held brands back from the rate of growth they’re capable of achieving.
Key Responsibilities:
Risk and reporting workflows:
- Monitor and maintain successful running of production code.
- Monitoring daily, weekly and monthly deliverables.
Compliance:
- Verification of any breaches.
- Engagement with the investment team to resolve any breaches.
Data and Code:
- Maintenance of production code, including making changes to the code.
- Working with large data and code
Process and Philosophy Understanding:
- Maintain an in-depth understanding of the codebase, why reports exist and their intention for being distributed. Continually questioning and testing calculations, data and output to ensure that they remain relevant.
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Contact us
Location I
2nd floor, 10 Bridge Str, Bath, BA24AS, United Kingdom
Location II
2nd floor, 10 Bridge Str, Bath, BA24AS, United Kingdom
Location III
2nd floor, 10 Bridge Str, Bath, BA24AS, United Kingdom
Delivering our purpose through our core values
Our unwavering commitment to our values empowers us to achieve our purpose, driving success and value for our clients and stakeholders.
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Save for your financial goals
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Save for your financial goals
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Funds List
View our list of hedge funds, offering alternative investment strategies to manage risk and enhance returns.
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We provide a range of traditional investment options, including equities, fixed income, and balanced portfolios. Our approach is grounded in rigorous research and disciplined processes, aimed at achieving long-term performance and effective risk management.
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Purpose-Driven Sustainable Development Goals
The Fairtree infrastructure Debt Fund’s sustainable infrastructure strategy contributes to the United nations Sustainable Development Goals.
Affordable and clean energy
Affordable and clean energy
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Decent work and economic growth
Decent work and economic growth
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Industry innovation and
Industry innovation and
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5
Offices Worldwide
35
Funds
40
Investment professionals
200
Billion in AuM
I am interested in
investing
Traditional
We provide a range of traditional investment options, including equities, fixed income, and balanced portfolios. Our approach is grounded in rigorous research and disciplined processes, aimed at achieving long-term performance and effective risk management.
Hedge funds offer an alternative approach to investing, providing opportunities for growth and protection against market volatility. Our expert team employs diverse approaches and deep market insights to navigate market complexities and.achieve strong, risk-adjusted returns.
Alternatives
Alternative investments provide a unique avenue for diversification and potential growth beyond traditional asset classes. Our approach includes a range of strategies, such as private equity, hedge funds, and real assets. We leverage deep industry expertise and innovative thinking to navigate complex markets and uncover opportunities that can enhance performance.
Hedge funds offer an alternative approach to investing, providing opportunities for growth and protection against market volatility. Our expert team employs diverse approaches and deep market insights to navigate market complexities and.achieve strong, risk-adjusted returns.
Team
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Deon Botha
Equity Portfolio Manager
Cor Booysen
Equity Portfolio Manager
Donald Curtayne
Equity Portfolio Manager
Andre Malan
Equity Portfolio Manager
Kobus Nel
Equity Portfolio Manager
Investment Professionals
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